The CW is launching a provocative new campaign for Gossip Girl showing an image of two characters locked in a passionate embrace.The print promo shows Serena van der Woodsen and Nate Archibald (Blake Lively and Chase Crawford) in the throws of passion with the tagline: "OMFG" (Oh my fucking god!) splayed across the page. A tamer version uses "OMG." The image is taken from the show's pilot. Another ad in the series shows two characters making out in the back of limo branded with the ":O" emotion. The ads are designed to promote the return of the programme to original episodes on April 21 after its writers strike-induced hiatus.
Two tantalizing teaser trailers have also been produced for the 'water-cooler' show: a PG-13 version that uses the benign "OMG" on-screen and a decidedly more risqué rendering that consists of a compilation of the series’ sexiest scenes while “sex” and “ladies” are repeated over and over.
The images hit the Internet a few days after the conservative watchdog group Parents Television Council targeted the CW for an anti-indecency campaign. The PTC is encouraging its members to file FCC complaints about a scene on "America's Next Top Model" that showed pixilated nudity.
"We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the 'OMG' moments that have made Gossip Girl one of the most buzzed-about new shows on television," the CW said in a statement. "This sexy, sophisticated campaign speaks directly to our adult 18-34 viewers using expressions that are part of their lexicon."
